A better understanding of your customer base allows you to act in a targeted manner to accelerate sales processes, reduce the overall time to value of transactions, and increase the average profit margins for each conversion. In a somewhat similar way to what is highlighted for the marketing department, BI can facilitate the reading and comparative analysis of sales data to identify the most profitable customers to assist sellers in the actions useful for their loyalty. On the other hand, automating reports can save you a lot of time than manually executing such documents. Thanks to creating customized dashboards, the marketing manager can, for example, create “on the fly,” a valuable tool to describe the results of a campaign to his work team rather than to the company’s C-Levels. Thanks to the extraction of data archived by CRMs, Business Intelligence can analyze customers by personal characteristics, area of origin, products owned, and average annual expenditure to combine these elements and bring out new business opportunities. Thanks to the integration with CRM systems, BI facilitates the visibility of customer interactions with corporate communication channels and builds reports on various detailed elements.
In a business context, Business Intelligence finds a flourishing application in practically all departments, thanks to its innate ability to perform measurements, data analysis and create reports useful to guide decisions in a favorable direction for the fate of the business.
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